CADI

For real estate agents

Find your next seller. Walk into every showing prepared.

Two halves of the same week, done properly. A link of your own that turns a curious homeowner into a listing you can win on the numbers — and a brief that tells you which rooms to lead with and which objections are coming, before you park the car.

No card required · Free lead ranking, forever · 3 Playbooks and a Home Value Report a month on the house

Today · 2:30 PM

14 Rosewood Lane

with Sarah Johnson

0match

Strong fit — lead with the kitchen

Open concept matches her #1 priority. Budget fits comfortably.

Lead with: the open-concept kitchen, then the primary suite
Objection to expect: no dedicated home office
Last time: loved the natural light, worried about the yard size

Two jobs

Whichever half of the week you’re in

You get both on every plan. Pick the one that’s your problem this month and ignore the other until it isn’t.

Before the listing exists

Find your next seller

One permanent link and QR code of your own. A homeowner enters their address; you get the lead, with their consent on record. Then you send them a real report — a price computed from sales you chose, with every adjustment shown — and CADI tells you when they came back to reread the number.

  • Your own branded link, not a campaign to set up
  • The price is arithmetic on real sales, never a number a model invented
  • See who reread what, and when
  • Running an open house? Same idea — a QR code that turns visitors into sign-ins
See how it works

Before the showing

Walk in already prepared

Paste the listing, pick the client, and CADI hands you the showing thought through: how well it fits them, the rooms to lead with in their own language, the objection coming and how to answer it, and what to do afterwards. Ninety seconds in the car instead of twenty minutes the night before.

  • Reads the listing, its photos, and everything you know about this buyer
  • Full-screen Showing Mode, readable at arm’s length
  • Debrief by voice afterwards — it updates the client on its own
See how it works

3

free Showing Playbooks every month

1

free Home Value Report every month

0

card required to start

What the week actually costs you

You already do this work. It just eats your evenings.

The night before a showing

  • Re-read the listing and try to remember what this client actually cares about
  • Dig back through your notes from the last three showings
  • Guess which room to open with, and hope it’s the right one
  • Get caught by the one objection you didn’t prepare for

The week before a listing

  • Find out a neighbour listed with someone else, a month after they decided
  • Type a price into a template and hope the seller takes your word for it
  • Watch three comparables get argued with, because nothing shows how you got there
  • Send the presentation and then guess whether they ever opened it

On your own

20 min

per showing, most of it recall

With CADI

90 sec

paste, read, walk in

Not less preparation — the same preparation, done while you’re still in the car, and grounded in what this client actually told you.

Inside the app

Every screen earns its place on your morning

Screens shown with sample data — no real client or listing appears on this page.

Home Value

Win the listing on the numbers, not on the pitch

A homeowner scans your code and asks what their place is worth. You send back a real opinion of price: recent sales adjusted onto their home — size, rooms, garage, condition, how long ago each one sold — with the sentence that justifies every adjustment. Then CADI tells you when they came back to reread it.

  • Paste a Centris or TRREB listing and the comparable fills itself in
  • Nothing is invented: an assumption you haven’t set produces no adjustment at all
  • A location adjustment with no written reason won’t publish
  • See who reread what, and when — your list sorts itself into call order

Nathalie Gagnon

Hot

Reread the price section 2× last night

48 Rue des Érables

Report sent

Patrick Leblanc

Hot

Asked you a question through the report

215 Boulevard St-Joseph

Report sent

Diane Roy

Opened the report and read it through

12 Chemin du Lac

Meeting set

Open House

Every visitor becomes a lead before they leave the driveway

Print the sign or share the link — one QR code per listing. A visitor scans it, signs in from their own phone in about ten seconds, and lands in your review list with everything they told you. No clipboard, no retyping business cards that evening.

  • One QR code and printable sign per listing, generated in seconds
  • A ten-second form: name, contact info, and what brought them by
  • Visitors who already have an agent arrive pre-unchecked — you only import who’s actually yours to work
  • 1 free session a month (20 visitors imported), unlimited on Pro

Welcome!

Sign in for 12 Rue des Érables. Takes ten seconds.

Showing Mode

Built to be read while you’re walking

Full screen, one room at a time, in type you can read at arm's length in a bright living room — with the objection you're about to hear sitting right underneath it.

  • One room per card, in the order CADI recommends walking them
  • The rebuttal is on the same screen as the selling point
  • Cached on your phone, so a basement with no signal changes nothing
Showing Mode2 of 5

Lead with

The open-concept kitchen

It’s her #1 stated priority. Open the room from the hallway so she sees the island and the light together.

If she pushes back

“No home office” — the basement has a finished nook with a window.

Next room

Today

Open it once, know your whole day

Your next showing at the top, then everything else ranked by what actually needs you first — a visit with no Playbook yet, a hot lead going quiet, a showing still waiting on its debrief.

  • The next showing, with its match score, before you leave the office
  • Urgent work rails in red — nothing important sits three scrolls down
  • A visit drops off the list on its own once it’s over

Today · 9:00 AM

Good morning, Marc

SJ

14 Rosewood Lane

Sarah Johnson · in 2h · playbook ready

87

Ranked by urgency

Prepare 62 Halden CrescentMarcus Chen · no playbook yet53m
Follow up with Priya NairHot lead · quiet 4 daystoday
Debrief 9 Elmbank CourtShowing ended 2h ago2h

Lead Intelligence

Know who to call first

Every client, ranked by who is actually close to transacting — scored against live CREA MLS® Home Price Index data, not a gut feeling. Free on every plan, because it's the reason to open CADI every morning.

  • Updates the moment you touch a client record
  • Factors budget, timeline, motivation, and local market trend
  • No premium wall — full pipeline ranking on the Free plan

Your pipeline, ranked

Live market data
AR

Amanda Reyes

First-time buyer · $450K–520K · today

91
MC

Marcus Chen

Growing family · $600K–700K · 2d

84
PN

Priya Nair

Downsizer · $380K–430K · 5d

76
JB

Jordan Blake

Investor · $250K–300K · 12d

58

Smart Follow-up

Never lose a lead to silence

One SMS and one email — not a menu of six near-identical options. CADI reads the client's profile and every showing debrief on record, works out the single most useful thing to say right now, and writes it.

  • Reads your debriefed showings, so it can name what they actually reacted to
  • You review and send every message — CADI never contacts a client on its own
  • 10 a month free, unlimited on Pro

Smart Follow-up

Just met · today
Hi Sarah, great meeting you today at 14 Rosewood Lane! Wanted to follow up while it’s fresh — the kitchen really seemed to click for you. Want to talk through next steps this week?

Watch it work

Listing to brief, in about ninety seconds

The whole flow, start to finish. Tap a step to jump to it.Clients and properties shown are invented for the demo.

  1. Do this with your own client tonight.

    Three Showing Playbooks a month, free. No card, no trial clock.

    Get started free
2:14
Choose a client
Search your pipeline
SJSarah JohnsonFirst-time buyer · $450K–520K
MCMarcus ChenGrowing family · $600K–700K
PNPriya NairDownsizer · $380K–430K

Step 1 of 4: Pick the client

A real one, in full

This is what you get, start to finish

One listing, one client, the whole Playbook — nothing collapsed or trimmed.

What went in 14 Rosewood Lane · $489,000 3 bd 2 ba 8 photosSample data
87match
Strong match

The layout matches what she keeps coming back to, and it sits comfortably inside her range. The one real gap is the office — handle it early, on your terms, rather than letting it surface in the hallway on the way out.

Lead with theseIn this order, for this client
  1. 1The open-concept kitchenHer stated #1 priority, and the room the listing photos lead with. Enter it from the hallway so the island and the window wall land together.
  2. 2South-facing main roomThe afternoon light in photos 3 and 4 is genuine, not staging. Worth opening the blinds before she walks in.
  3. 3The finished basement nookHas a window and a door — the closest thing in this house to the office she says she needs.
Objections to expectWith the answer ready before she asks

“There’s no home office.”

Agreed on the main floor. Walk her to the basement nook before she raises it, and frame it as a quiet room with a door rather than a compromise.

“The yard is smaller than the last one.”

True — but it backs onto the ravine, so there is no rear neighbour. She flagged privacy on 31 Larkspur Way.

Walk it in this orderFive rooms, one route
  1. 1Kitchen — lead here, do not start with the entry
  2. 2Living room, while the afternoon light is up
  3. 3Primary suite
  4. 4Basement nook — before the office question comes up
  5. 5Yard, closing on the ravine view
Ask the listing agentGaps the listing left open
  • When was the roof last done? The listing does not say.
  • Are the appliances included in the price?
  • How firm is the sellers’ closing date?
After the showingDrafted for you, sent by you

Same evening

A short text naming the kitchen specifically, so the message sounds like you were there.

Within 48 hours

Two comparables that do have a dedicated office, so the gap becomes a choice instead of a doubt.

And everything around it

Built for the whole showing, not just the brief

Showing Mode & tours

A full-screen brief for walking the property, and an automatic comparison when you’re touring more than one listing with the same client the same day.

Smart Voice Debrief™

One tap after a showing — just talk. CADI writes the summary, updates the client’s profile and Lead Score, and tells you what to do next, so the next Playbook for them leans on it instead of starting from a blank page.

Works like an app

Install CADI to your home screen from any phone. No app store, no update to wait for — open it like any other app on your phone.

See how to install

Straight answer

What CADI isn’t

Not a CRM to migrate into

Keep whatever you already use for contacts and transactions. CADI holds what it needs to prepare a showing, and nothing more.

Not an MLS or a listing feed

You bring the listing — a link, the text, or a screenshot. CADI reads it, it doesn’t search the market for you.

Not an autopilot for your clients

Every message is drafted for you and sent by you, from your own phone. CADI never contacts a client on its own.

Pricing

Your whole pipeline is free. Pro is for busier months.

No card to start. Both halves of the product are on both plans — what changes is how many Playbooks and Home Value Reports a month you get.

Free

$0/month

Your whole pipeline, your first showings, and one real seller report. No ceiling on the pipeline itself, and none on the seller leads your link brings in.

Get started free
Founders Program

Pro

$49/month$79

First 25 agents on Pro — locked in for 2 years

or $490/year — two months free

For the months you’re showing more than three properties.

Start with Pro
CapabilityFreePro
Pipeline & scoring
Clients in your pipelineUnlimitedUnlimited
Lead Intelligence, live market dataIncludedIncluded
Business stats & commission trackingIncludedIncluded
Lead capture
Client intake linkIncludedIncluded
Bulk import (CSV, Excel, vCard)IncludedIncluded
Open house sign-in (QR code)1 a month, 20 visitorsUnlimited sessions & imports
Seller leads & listing presentations
Home Value link & QR codeIncludedIncluded
Seller leads capturedUnlimitedUnlimited
Home Value Reports1 a month10 a month
MLS® paste import for comparablesIncludedIncluded
Who read what, and whenIncludedIncluded
Showing preparation
Showing Playbook3 a month100 a month
Showing Mode & toursIncludedIncluded
Top-up Playbook PacksAvailableAvailable
Follow-up & debrief
Smart Voice Debrief™IncludedIncluded
Smart Follow-up drafts10 a monthUnlimited
Referral & review requestsIncludedIncluded
AI Client SummariesIncluded
Support & what’s next
New integrations & featuresIncluded as they ship
Priority supportIncluded

Top-ups

Need more Playbooks?

Buy a pack on either plan. They never expire — use them whenever the month runs busier than you planned for.

Starter Pack

$15

10 Playbooks

$1.50 per Playbook

Save 20%

Growth Pack

$30

25 Playbooks

$1.20 per Playbook

Best value

Power Pack

$50

50 Playbooks

$1.00 per Playbook

Questions

Good to know

A showing preparation brief built for one specific buyer and one specific property. It reads the listing, its photos, your client’s profile and your own notes, then gives you a match score, the selling points to lead with in this client’s language, the objections to expect and how to answer them, the order to walk the rooms in, questions to ask while you’re standing there, and what to do afterwards. Generating one spends a single Playbook from your monthly allowance.

No. A pack is a one-off purchase and the Playbooks in it stay on your account until you use them — they don’t reset on the 1st and they don’t lapse if you skip a month. That’s the point: a busy spring shouldn’t force a permanent upgrade.

Yes. Packs are available on the Free plan as well as on Pro. If you only need a heavier month twice a year, buying two packs costs far less than twelve months of Pro.

The first 25 agents to come onto Pro lock in $49/month (or $490/year) for two years — less than the $79/$790 regular price — instead of whatever Pro costs later. Once a spot is claimed it stays yours for the full two years; after that, or once the 25 spots are gone, new sign-ups are at the regular price.

You create a session for a listing — address and, if you like, the event time — and get a QR code and link back, downloadable as a PNG or a printable sign. A visitor scans it, fills a short form on their own phone (name, contact info, whether they already have an agent, what brought them by), and it lands in your review list. You decide afterward who becomes a client; nothing is added to your pipeline automatically.

Yes — one session a month, importing up to 20 visitors from it. Sign-ins beyond that stay visible in your review list; you just can’t add them to your pipeline without upgrading. Pro removes both limits.

No — CADI is a Progressive Web App. Open it in your phone’s browser and add it to your home screen; it opens and behaves like a native app from then on, with no store, no review wait, and no update to install.

No. The Free plan is free indefinitely — no card, no trial clock. Upgrade only if you outgrow the monthly Playbook allowance, or top up with a Playbook Pack instead.

CADI is built around Canadian real estate, using CREA’s official MLS® Home Price Index — the same benchmark index boards publish, covering about 60 regional markets. We’re starting there and will look at other countries based on demand.

That’s exactly why there are three ways in. Most Canadian portals refuse automated readers, so alongside a URL you can paste the listing text or drop a screenshot — the screenshot path works everywhere, including inside a portal’s own app where there’s no page to fetch at all.

No. Every message CADI drafts — a follow-up SMS, an email — opens for you to review, edit and send yourself, from your own phone or inbox. CADI never contacts a client on its own.

It’s stored in your account and scoped to you — no other agent can see your pipeline. Listing photos are analyzed to build a Playbook and are not kept afterward. We don’t sell data or use it for advertising, and your data is never used to train AI models. You can export or permanently delete everything from Settings.

It’s a decision aid, not a verdict. The score is computed from your client’s stated budget, timeline, must-haves and bedroom/bathroom minimums against the listing’s own facts and local price trend. Every Playbook shows the reasons behind the number, so you can judge whether CADI weighed the right things.

Nothing breaks. Your pipeline, lead ranking and everything already generated stay fully available. You can buy a Playbook Pack — they never expire — or wait for the allowance to reset on the 1st, or upgrade. Free accounts also get a one-time 14-day Pro trial when they hit the limit.

Yes — it’s half of what CADI is for, and the half most agents come here for. Home Value is how you find them and how you win the listing; seller clients are then scored on their own terms — pricing against comparables, property condition, and financing for their next purchase — rather than being squeezed into a buyer’s criteria. CADI asks which half of the job you need when you sign up, and orders your morning around the answer. Nothing is locked either way.

You get one permanent link and QR code of your own — downloadable as a PNG, or as a printable sign or sheet of cards. Put it on a lawn sign, in your email signature, under a listing post. A homeowner enters their address and a few details, and lands in your list with their consent on record. They see a wide rough range right away; the real number comes from you, in the report you build.

When they sign, and not before. Leads move through asked → report sent → meeting set → signed, and only that last step creates a client record. It matters because your pipeline is what CADI ranks and what your commission forecast is built from — filling it with strangers who typed an address into a form one evening would make every one of those numbers a lie.

No, and that’s deliberate. The instant range a homeowner sees on submitting the form is a wide band from CREA’s regional benchmark index, clearly labelled as a first pass — and it’s simply not shown at all if there’s no reliable data for their area. The real number comes from the report you build: sales you chose, adjusted using your own assumptions about what a square foot, a bedroom or a garage is worth in your market. An assumption you haven’t set produces no adjustment at all, rather than a plausible-looking one nobody decided on. The only thing a model writes is the marketing narrative, and you edit it before anything sends.

The same way an appraiser reasons. Each comparable sale is adjusted onto the seller’s home — square footage at the marginal value you set, bedrooms, bathrooms and garage spots at fixed amounts, condition as a percentage of price, and time as your local monthly trend compounded from its sale date. The comparable that needed the least adjustment counts most in the weighted result, and the range comes from how much the adjusted sales actually disagree, not from a decorative ±5%. Every adjustment carries a plain sentence, because your seller is going to ask.

A location adjustment with no written reason blocks publication outright. That rule exists because an unexplained adjustment is indistinguishable from moving the number until it looks right — which is exactly what a seller collecting three opinions is trying to detect. Publishing also freezes the assumptions and the result onto the report, so a report reopened next month says what it said the day you sent it, even if you retune your figures in between.

No. Paste a Centris or TRREB listing — or an email, or plain text — and CADI reads the address, price, sale date, beds, baths and square footage out of it, in English or French, flagging anything it wasn’t sure about. The parsing happens in your browser; nothing about the listing is sent anywhere.

One a month on Free, ten a month on Pro. Capturing seller leads is never metered on any plan — your link can bring in as many homeowners as it likes, because a lead you can’t see is a lead you lose. A report is counted when you start it, not when you publish it, so you never hit a wall after entering five comparables. Reopening a report you’ve already begun is free.

CADI won’t let you publish one without your province, brokerage, licensed title and licence number, and it carries a plain disclaimer that this is a broker’s opinion of price rather than a certified appraisal. In Ontario it also flags “agent” as a title, since RECO registrants advertise as a salesperson, broker or brokerage. That makes the fields impossible to forget — your brokerage or regulator is still the authority on the wording.

The report tells you. CADI notices when someone opens it, which sections they linger on, and when they come back — then turns that into one plain sentence on your list, like “reread the price section twice last night”. Your leads sort themselves into the order you should call them.

The fastest way to log a showing: tap once, describe how it went out loud, and CADI writes the summary, detects anything that changed about the client — a new budget, a firmer timeline — updates their profile and Lead Score, and suggests what to do next. You review and confirm before anything saves; nothing is applied silently.

Yes. Downgrade to Free from Settings at any time, and you keep everything you’ve created. There’s no contract and no cancellation step you have to call someone about.

Your next showing is already on the calendar.

Give it a Playbook before you leave the office.

Scan to open CADI